Online booking: what to look for before you pick a system
For a therapist, a class, a clinic or a venue, online booking is the feature that pays for the website. Choosing badly means double bookings, awkward payments and a system your customers give up on.
Seven questions
- Can a customer book in under a minute on a phone, without creating an account?
- Does it take payment or a deposit at the time of booking?
- Does it send reminders, and can customers reschedule themselves?
- Does it sync with the calendar you already use?
- What happens with cancellations, refunds and no-shows?
- Who owns the customer data, and can you export it?
- What does it cost per booking once you are busy?
Build or buy
Often an off-the-shelf tool is the right answer and we will say so. When the business has its own rules, such as memberships, multi-practitioner rotas or non-standard pricing, we build it. We run a booking platform of our own, so we know where the edges are. Talk to us about yours.
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