The one-page brief: the most useful document in a web project
Most web projects go wrong before they start, because nobody wrote down what the site is for. We fix that with a single page, agreed before any design work.
What is on the page
- Who the site is for. Not "everyone". The person you most want to pick up the phone.
- The one thing it must do. Get a call, take a booking, sell a product, collect a sign-up. One.
- What already exists. Logo, photos, copy, social accounts, the old site.
- What we are not doing. The list of nice ideas parked for later.
- Who signs off. One name.
Why it works
It takes an hour and it means the first design lands in days rather than weeks, because there is nothing left to argue about. When a new idea appears mid-project, we look at the page: does it serve the one thing? If not, it goes on the parked list.
If you would like to see a real one, ask and we will send an example.
Want a hand with this?
Send a few lines and you get a plain answer within two working days.
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